The best plans will convey their message within an 8-12 page plan as appropriate to their specific business. (For example, some businesses might need three pages to describe their marketing plan, while others might need just one or so.) The plan will also include a summary of assumptions for the business, as well as a list of near-term milestones for the company. It is best to consult with your coach or mentor on the extent of detail for your plan. Please see the Business Plan Outline below to gauge what will be required of your plan.
Finalists: Approximately a half-dozen finalists will be announced at the Spring Cycle Award Ceremony to deliver a three-minute pitch to judges. This pitch and subsequent question-and-answer session will also factor into the final decision for prizes (approximately 25% of your final score). All EC contestants should plan on preparing their 3-minute pitch upon arriving to the event finals.
The Business Plan will be submitted electronically as one document:
Cover sheet (optional)
Illustration or logo
Business Name
Tag line or motto
Info page (required)
Business or team name
First and Last Name of all team members
Email address for all team members
Daytime phone number of all team members
First and Last Name of assigned coach, if applicable
Business Plan (12 pages)
Business Concept and Value Proposition (must include significant milestones to prove concept)
Target Customer Segments and Market Sizing
Revenue Model
Competition and Market Differentiation
Management Team
Marketing and Sales
Business Systems and Organizational Structure
Financial Planning, Implementation Plan, and Financing
Opportunities, Risks, and Countermeasures
Appendices (Organizational Structure, Income Statement, Balance Sheet)
| 
