* Engineering Your Startup
* Little Red Book of Sales
* Jump Start Your Marketing Brain
* Venture Capital 101
* Term Sheets and Valuations
* Art of the Pitch
* A Good Hard Kick in the Ass: Basic Training for Entrepreneurs
* The New Business Road Test
Engineering Your Startup
Engineering Your Startup
By: James Swanson
Little Red Book of Sales
Little Red Book of Sales
Jeffrey Gitomer
Jump Start Your Marketing Brain
Jump Start Your Marketing Brain
By: Doug Hall
Crossing the Chasm
Crossing the Chasm
By: Geoffrey Moore
Term Sheets and Valuations
Term Sheets and Valuations
By: Alex Wilmerding
Art of the Pitch
Art of the Pitch
By: Guy Kawasaki
A Good Hard Kick in the Ass
A Good Hard Kick in the Ass: Basic Training for Entrepreneurs By Rob Adams
The New Business Road Test explains how to assess market opportunities. It builds on lessons learned by studying entrepreneurs. The book shows the author's model for assessing new business ideas.
